数字营销
A minor in Digital 市场营销 opens opportunities for hands-on experience in social media marketing, 搜索引擎优化, 内容创建等. Available to all university students, this minor boosts your skill set for success in today’s digital world. Prepare to thrive in the digital age!
The Digital 市场营销 minor extensively explores the dynamic world of digital marketing strategies and techniques. 在这个节目中, you’ll gain an insight of how businesses effectively leverage online platforms and technologies to achieve strategic objectives and connect with their target audiences. Through a combination of theory and hands-on experience, you’ll delve into key topics such as social media marketing, search engine optimization (搜索引擎优化), content creation and distribution, 电子邮件营销, 在线广告, 数据分析等.
The Digital 市场营销 minor complements a variety of business majors, but is also available for students from across the university. Whether you are aiming to launch your own entrepreneurial ventures or contribute to established organizations, you’ll develop must-have skills in today’s rapidly evolving digital landscape.
Please note, this minor is not available for 市场营销 majors. 数字营销 electives are available to all 市场营销 majors.
365英国上市官网
布兰登Gustafson
指导教师
(电子邮件保护)
The OU Pledge is 365英国上市官网’s commitment to provide undergraduate students with opportunities for meaningful, 实践学习. This commitment seeks to enhance students’ academic knowledge with experiential learning, internships and/or research experiences that empower them to make substantive professional contributions.
技能和能力
学生s studying digital marketing develop a broad range of technical and soft skills that prepare them for various roles within the industry.
- Technical skills such as search engine optimization (搜索引擎优化), content management and web analytics
- Develop comprehensive digital marketing strategies
- Leverage multiple digital channels
- Segmentation, targeting and positioning
- 创造性思维
- 市场研究
- 杰出的沟通
- Adaptability for technical and industry advancements
ORGANIZATIONS THAT COMMONLY EMPLOY MARKETING MAJORS
- 博世汽车
- 旗星银行
- Gongos研究
- 凯利服务
- 玛氏广告公司.
- Morpace
- 火箭的公司
- 斯帕集团公司.
- 团队底特律
- 联合批发按揭
职业发展机会
The minor in digital marketing develops the specific skills, modes of analysis and background to work in the marketing area of a profit-making business or not-for-profit enterprise. For more information on careers, please visit:
职业选择
- Digital 市场营销 Specialist/Manager
- Content 市场营销 Specialist
- 社交媒体经理
- 搜索引擎优化专家/分析师
- 网络分析专员
职位空缺
Access thousands of job and internship postings on 握手. 握手 also provides the latest news from OU Career and Life Design, exclusively for OU students and alumni.
MARKETING ORGANIZATIONS AT OU
AMA @ OU (American 市场营销 Association)
C3 @ OU (Case Competition Club)
学生组织
职业前景*
Wage Range | $39,810- $112,170
Median Annual Wage | $66,690 - $133,560
National Growth | 10% from 2020 to 2030
*Data from the National Bureau of Labor and Statistics
